When Bear Grylls returned to the Discovery Channel this year, they asked Sapling to handle the promotional campaign. Much like Bear himself, this campaign required a unique approach. Since the show features only on person, the conflict comes from the environment and therefore it becomes a character itself. 

Sapling also produced a web series for the show, entitled Fan vs Wild. The web series featured two lucky fans and their risky Canadian adventure with Bear.

And here's a look at the theatrical teaser we did for the Degree Man Adrelaline Lab, host by Bear.