Ice Age 3: Dawn of the Dinosaurs
Writing scripts for celebrity comedians is a tall order! But that was the assignment when Sapling Pictures was selected to produce an integrated campaign for Animal Planet that featured the network’s shows and the film Ice Age 3. By providing research, writing, directing and crew management, Sapling used its expertise to create entertaining content for celebrity hosts Ray Romano and Queen Latifah that thrilled both the network and 20th Century Fox.
The production strategy was massive and intricate, but Sapling managed to shoot all of the elements in one day, saving valuable celebrity and studio time. The shoot was done in front of a huge green screen set that included a 25-foot crane hovering high above the talent. The campaign also included material for Discovery Channel, as well as Animal Planet, so Sapling helped coordinate the overall logistics to ensure everyone walked away with what they needed.
Drafting jokes and set-ups related to Ice Age 3 for hosts of this caliber was a new challenge for Sapling, but the hard work was evident by the positive feedback received by both networks and 20th Century Fox.